longer pieces

Attractive idea.

Direct email for ABC Graphics
To current accounts and prospects from Sales Manager/COO
Subject line: If you ask me. . .
Message:
Image credit Pixabay

. . .if you’re going to print business cards, why not print them as magnets? Join me as I channel Captain Obvious and list some benefits:

*Longer lasting. When was the last time you ruined a magnet by tearing or folding it?

*Visibility. Your magnet may not get stuck to the side of a desk, door jamb, or refrigerator, but the odds are astronomically higher than the possibility of a paper business card being taped to any surface at all. Everyone knows the desktop rolodex has cemented a place on the level red endangered list.

*Conversation extender. The magnet can buy you a little more conversation time. An opportunity to impress a business prospect with your forward-thinking wisdom and outside-the-box brain power. No reason why the same wouldn’t hold true for a romantic prospect. . . . Just a thought.

At ABC, our space-age digital and silk screening printing capabilities mean we can create the high-quality business magnets you need to set you apart from the paper-card crowd. And for lots less than you think. Call me at 555.555.5555 to discuss how ABC can deliver a better product than anything else you can get at an online outfit run by robotic elves. Or call me for romantic prospect advice. (Can you even say the words “pick up line” anymore??)

Boxing.

Direct email for ABC Graphics
To current accounts and prospects from Sales Manager/COO
Subject line: If you ask me. . . 
Message:
Image credit bruce mars at Pexel

. . . why not print at least your company logo on your shipping packaging?

An old, old-school Metroplex business genius liked to call a shipping box “four advertising panels that encase a product.” It’s some of the least expensive advertising you’ll do–no airtime, column widths, or speciality product to buy. Shipping packaging is an expense you already have, and printing costs are insanely affordable. (Especially insanely affordable at ABC Graphics, of course.)

Start with just your logo. Or even just your business name, in any font you’d like. I guarantee you’ll discover it’s worth the ink. And once you’re convinced this opportunity is too good to waste, call John (555.555.5555) or Jane (555.555.5555) here at ABC for some art that can easily elevate your shipping boxes, envelopes, or plastic sleeves into sales drivers.

Most liquor distilleries got this message long ago. Ever used an old vodka corrugated for a moving/storage box? I rest my case. (See what I did there?)

Call me at 555.555.5555 anytime to discuss how we can use your fixed operation expenses to drive sales. Or for the joke of the day, either one.

To film or not to film?

Direct email for ABC Graphics
To current accounts and prospects from Sales Manager/COO
Subject line: If you ask me. . . 
Message:
image credit rawpixel.com

. . .why chem film AND paint or powder coat on the same piece?

In almost every case, painting or powder coating the entire component will be significantly cheaper and provide the same amount of protection.

Pause for term clarification:

*Chem filming is a coating process that prevents oxidation and corrosion, usually on aluminum. It’s a more finished look than galvanizing. It provides the thinnest protection–product dimensions remain unchanged. If this is what you require, ABC has been chem filming for years and will continue to do so.

*Painting is the next thinnest coating. High quality paint (and that’s the only kind we use at ABC) will also prevent rust and corrosion up to a heat of 350 to 400˚F. Many moons ago, when calculators were a “gee whiz” item, computer components could get hot enough to melt paint; but in this day of smartphones and fitbits, this is no longer true.

*Powder coating is the thickest coating. A truly environmentally-friendly process, it emits no VOC’s (volatile organic compounds). An electrical charge holds paint powder on the metal to be coated. The coated piece is then moved to the oven where it bakes until done. And here, I point out that ABC has one of the biggest ovens in the DFW area. Hey–it’s not bragging if it’s true, right??

Bottom line: if you’re already painting or powder coating, you can save a percentage worth talking about by not chem filming also.

Call me (555.555.5555) or John (555.555.5555) anytime to discuss. . .or to make a lunch date. We like lunch dates.